This is the price per foot for the minimum order quantity of 100 feet.  You must order at least 100'.   Price per foot will go down for larger quantities. 

208, 240V, 277V, 5 watts per foot, Raychem XL-Trace Edge self-regulating heating cable, with modified polyolefin jacket over copper braid.

NOTE:  This price is for the minimum order quantity of 100 feet.  Please contact us for pricing on greater lengths - the price will go down on longer lengths.    1.800.815.0502  or email  info@outdoorradiant.com