This is the price per foot for the minimum quantity of 100 feet.  Price per foot will go down for larger quantities. 

120V, 3 watts per foot, XL-Trace Edge self-regulating heating cable, with modified polyolefin jacket over copper braid.

NOTE:  This price is for the minimum order quantity of 100 feet.   Please contact us for pricing on greater lengths - the price will go down on longer lengths.   1.800.815.0502  or email  info@outdoorradiant.com